Guides
GEO guides
Practical, honest writing on getting your brand named inside AI answers. No magic switches and no jargon, just the work that helps, roughly in the order it pays off to do it.
Playbook · 8 min
How to show up in ChatGPT, Claude, and Gemini answers
A practical playbook for getting an AI assistant to name your brand when someone asks it for a recommendation: the sources models trust, the on-site work that helps, and the off-site presence that does most of the lifting.
Field Guide · 8 min
How to write an llms.txt file (template + example)
llms.txt tells AI models what you do, who you serve, and how you compare. A copy-paste template, a filled-in example, where to put the file, and how to check it works.
Field Guide · 7 min
Why AI doesn't mention your brand (and how to check)
If ChatGPT names your competitors and skips you, it is usually one of five reasons. How to tell which one is yours, starting from a free scan, and what actually moves each.
Start with your own numbers
Every guide here points back to the same first step: see how ChatGPT, Claude, and Gemini describe you today. A meraGEO scan is free and takes about thirty seconds.
Run a free scanNew to the idea? Start with what GEO is, or work through the AI Visibility Guide for the full step-by-step playbook.